The company was founded in 1998 in Leon Guanajuato; It started as a family business, producing 200 pairs per week, since then the product has been women’s shoes, the first customers were wholesalers and merchants installed in the commercial area of ​​the city of Leon.

The design and quality of the product were decisive factors for the positioning of the brand. For the year 2000, the client portfolio was made up of 200 clients, small, medium and large.

In 2008, changes were made in production and marketing strategies that resulted in the sale of more than two and a half million pairs per year.